Subway vs Potbelly
| Subway (2026) | Potbelly (2026) | |
|---|---|---|
| Total initial investment | $263,000 – $630,000 | $628,938 – $999,371 |
| Initial franchise fee | $15,000 | $40,000 |
| Royalty | 8% of total gross sales | 6% of Shop's weekly Total Revenue |
| Advertising fund | 4.5% of total gross sales | — |
| Item 19 | no representation | Average Unit Volume None |
| Units | 18,773 (2025) | 470 (2025) |
| Net change, latest year | -729 | 26 |
Every figure is cited on the brand pages. This is a summary of a public filing, not legal advice.