Highlights
- Every week, 10.9% of gross sales goes to the franchisor before rent, food or labor: royalty 5.9% of Gross Sales, advertising 5.0% of Gross Sales.p.33
- Opening one unit is estimated at $307,400 to $626,700, including a $25,000 initial fee.p.40
- Baskin-Robbins discloses unit performance in Item 19: Annual Unit Volumes of $526,669.p.78
- The system went from 1,001 outlets at the start of 2023 to 967 at the end of 2025, a net loss of 34.p.80
- In 2025, closures of all kinds equalled 4.2% of the outlets open at the start of the year.
- Item 3 discloses 1 matter.p.26
Tools, from this filing's numbers
What Baskin-Robbins takes off the top
Royalty 5.9% of Gross Sales plus advertising 5.0% of Gross Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $526,669 a year.p.79
Cash you would need to open
The filing's Item 7 range, $307,400 to $626,700, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.85
Total outlets, 2022 to 2025
Compare Baskin-Robbins with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $25,000 | p.30 |
| Royalty | 5.9% of Gross Sales | p.33 |
| Advertising fund | 5.0% of Gross Sales | p.34 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 | p.40 |
| Real Estate Development | $123,000 | $269,400 | p.40 |
| Equipment, Fixtures and Signs | $115,000 | $185,000 | p.40 |
| Restaurant Technology System | $15,000 | $29,500 | p.40 |
| Licenses, Permits, Fees and Deposits | $7,000 | $20,000 | p.40 |
| Opening Inventory | $5,000 | $8,000 | p.40 |
| Miscellaneous Opening Costs | $9,500 | $28,000 | p.40 |
| Uniforms | $400 | $800 | p.40 |
| Insurance | $3,500 | $10,000 | p.40 |
| Travel and Living Expenses While Training | $1,000 | $15,000 | p.40 |
| Marketing Start-Up Fee | $3,000 | $6,000 | p.40 |
| Additional Funds for First 3 Months of Operation | $0 | $30,000 | p.40 |
| Total | $307,400 | $626,700 | p.40 |
Revenue (Item 19)
Baskin-Robbins reports Annual Unit Volumes of $526,669 across 814 outlets for 2025 fiscal year.p.79 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,001 | 978 | -23 | p.80 |
| company owned | 2023 | 0 | 0 | 0 | p.80 |
| total | 2023 | 1,001 | 978 | -23 | p.80 |
| franchised | 2024 | 978 | 976 | -2 | p.80 |
| company owned | 2024 | 0 | 0 | 0 | p.80 |
| total | 2024 | 978 | 976 | -2 | p.80 |
| franchised | 2025 | 976 | 967 | -9 | p.80 |
| company owned | 2025 | 0 | 0 | 0 | p.80 |
| total | 2025 | 976 | 967 | -9 | p.80 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,001 | 21 | 10 | 2 | 0 | 32 | 978 | p.85 |
| 2024 | 978 | 33 | 3 | 11 | 0 | 21 | 976 | p.85 |
| 2025 | 976 | 32 | 12 | 1 | 0 | 28 | 967 | p.85 |
Litigation (Item 3)
1 pending case described.p.26 2 cases brought by franchisees or former franchisees.p.27 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $307,400 | 29 of 74 |
| Royalty plus ad fund | 10.9% | 46 of 59 |
| Three-year unit growth | -3.4% | 57 of 75 |
| Closure rate, 2025 | 4.2% | 25 of 71, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 1 | 23 of 68, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 640452, effective 3/26/2026, expires 3/26/2027. Extracted 2026-09-06 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 1 field held for review. How this works.