Highlights
- Every week, 9.0% of gross sales goes to the franchisor before rent, food or labor: royalty 5% of Gross Sales, advertising Up to 4% of weekly Gross Sales (currently 2% of weekly Gross Sales).p.14
- Opening one unit is estimated at $757,000 to $1,297,100, including a None initial fee.p.21
- Blaze Pizza discloses unit performance in Item 19: Average Gross Sales of $1,341,998.p.54
- The system went from 303 outlets at the start of 2023 to 230 at the end of 2025, a net loss of 73.p.57
- In 2025, closures of all kinds equalled 14.9% of the outlets open at the start of the year.
Tools, from this filing's numbers
What Blaze Pizza takes off the top
Royalty 5% of Gross Sales plus advertising Up to 4% of weekly Gross Sales (currently 2% of weekly Gross Sales), applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $1,341,998 a year.p.55
Cash you would need to open
The filing's Item 7 range, $757,000 to $1,297,100, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.63
Total outlets, 2022 to 2025
Compare Blaze Pizza with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | None | |
| Royalty | 5% of Gross Sales | p.14 |
| Advertising fund | Up to 4% of weekly Gross Sales (currently 2% of weekly Gross Sales) | p.14 |
| Technology fee | Up to $300 per month | p.16 |
The filing lists every recurring and conditional fee in Item 6.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee(1) | $30,000 | $30,000 | p.20 |
| Architect / Engineer(2) | $15,000 | $25,000 | p.20 |
| Permits and Liquor Licensing(3) | $5,000 | $25,000 | p.20 |
| Leasehold Improvements(4) | $300,000 | $570,000 | p.20 |
| Furniture, Fixtures, Equipment and Décor(5) | $300,000 | $400,000 | p.20 |
| Signage and Graphics | $20,000 | $40,000 | p.21 |
| Grand Opening Kit, Menu Boards(6) | $5,500 | $7,100 | p.21 |
| Computer System(7) | $15,000 | $25,000 | p.21 |
| Uniforms, Initial Inventory and Smallware | $24,000 | $41,500 | p.21 |
| Grand Opening Advertising Program(8) | $10,000 | $30,000 | p.21 |
| Grand Opening Free Pizzas(9) | $0 | $6,000 | p.21 |
| Insurance Deposits(10) | $500 | $5,000 | p.21 |
| Initial Training Expenses (11) | $4,000 | $8,500 | p.21 |
| Professional Fees | $5,000 | $15,000 | p.21 |
| Additional Funds(12) – 3 Months | $20,000 | $45,000 | p.21 |
| First Month's Rent / Security Deposit | $3,000 | $24,000 | p.21 |
| Total | $757,000 | $1,297,100 | p.21 |
Revenue (Item 19)
Blaze Pizza reports Average Gross Sales of $1,341,998 across 208 outlets.p.55 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 296 | 283 | -13 | p.56 |
| company owned | 2023 | 7 | 13 | 6 | p.56 |
| total | 2023 | 303 | 296 | -7 | p.57 |
| franchised | 2024 | 283 | 255 | -28 | p.56 |
| company owned | 2024 | 13 | 11 | -2 | p.56 |
| total | 2024 | 296 | 266 | -30 | p.57 |
| franchised | 2025 | 255 | 230 | -25 | p.56 |
| company owned | 2025 | 11 | 0 | -11 | p.57 |
| total | 2025 | 266 | 230 | -36 | p.57 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 296 | 8 | 0 | 3 | 6 | 12 | 283 | p.63 |
| 2024 | 283 | 6 | 0 | 7 | 0 | 27 | 255 | p.63 |
| 2025 | 255 | 13 | 0 | 18 | 0 | 20 | 230 | p.63 |
Litigation (Item 3)
Item 3 has not been read for this filing yet, or the two readers disagreed and it is held for review.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $757,000 | 8 of 15 |
| Royalty plus ad fund | 9.0% | 9 of 16 |
| Three-year unit growth | -24.1% | 17 of 17 |
| Closure rate, 2025 | 14.9% | 2 of 16, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | held | held |
Source
Wisconsin Department of Financial Institutions franchise filing 641439, effective 4/30/2026, expires 4/30/2027. Extracted 2026-09-03 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 2 fields held for review. How this works.