Highlights
- Every week, 10.9% of gross sales goes to the franchisor before rent, food or labor: royalty 5.9% of Gross Sales, advertising 5.0% of Gross Sales.p.44
- Opening one unit is estimated at $532,400 to $1,832,500, including a None initial fee.p.53
- Dunkin' discloses unit performance in Item 19.p.95
- The system went from 8,118 outlets at the start of 2023 to 8,780 at the end of 2025, a net gain of 662.p.99
- In 2025, closures of all kinds equalled 1.0% of the outlets open at the start of the year.
Tools, from this filing's numbers
What Dunkin' takes off the top
Royalty 5.9% of Gross Sales plus advertising 5.0% of Gross Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $1,372,069 a year.p.97
Cash you would need to open
The filing's Item 7 range, $532,400 to $1,832,500, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.105
Total outlets, 2022 to 2025
Compare Dunkin' with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | None | |
| Royalty | 5.9% of Gross Sales | p.44 |
| Advertising fund | 5.0% of Gross Sales | p.44 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | $90,000 | p.52 |
| Building Costs | $180,000 | $600,000 | p.52 |
| Site Development Costs | $13,000 | $350,000 | p.52 |
| Additional Development Costs | $12,000 | $90,000 | p.52 |
| Equipment, Fixtures & Signs | $189,000 | $300,000 | p.52 |
| Restaurant Technology System | $65,000 | $118,000 | p.52 |
| Licenses, Permits, Fees and Deposits | $3,500 | $7,500 | p.52 |
| Real Estate Costs | None | None | p.52 |
| Opening Inventory | $8,000 | $20,000 | p.52 |
| Miscellaneous Opening Costs | $9,500 | $70,000 | p.52 |
| Uniforms | $400 | $3,000 | p.52 |
| Insurance | $10,000 | $16,000 | p.52 |
| Training Related Expenses | $2,000 | $50,000 | p.52 |
| Marketing Start-Up Fee | $0 | $10,000 | p.53 |
| Additional Funds for First 3 Months of Operation | $0 | $108,000 | p.53 |
| Total | $532,400 | $1,832,500 | p.53 |
Revenue (Item 19)
Dunkin' reports a financial performance figure of $1,372,069 across 7010 outlets for 2025 fiscal year.p.97 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 8,087 | 8,265 | 178 | p.99 |
| company owned | 2023 | 31 | 32 | 1 | p.99 |
| total | 2023 | 8,118 | 8,297 | 179 | p.99 |
| franchised | 2024 | 8,265 | 8,465 | 200 | p.99 |
| company owned | 2024 | 32 | 34 | 2 | p.99 |
| total | 2024 | 8,297 | 8,499 | 202 | p.99 |
| franchised | 2025 | 8,465 | 8,744 | 279 | p.99 |
| company owned | 2025 | 34 | 36 | 2 | p.99 |
| total | 2025 | 8,499 | 8,780 | 281 | p.99 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 8,087 | 344 | 4 | 23 | 0 | 139 | 8,265 | p.105 |
| 2024 | 8,265 | 312 | 1 | 28 | 0 | 67 | 8,465 | p.105 |
| 2025 | 8,465 | 314 | 2 | 24 | 0 | 55 | 8,744 | p.105 |
Arithmetic checks flagged: Item 20 Table 3 does not foot for 2024: start + opened - closures = 8,481, filing states 8465; Item 20 Table 3 does not foot for 2025: start + opened - closures = 8,698, filing states 8744. The figures shown are as filed.
Litigation (Item 3)
Item 3 has not been read for this filing yet, or the two readers disagreed and it is held for review.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $532,400 | 7 of 23 |
| Royalty plus ad fund | 10.9% | 20 of 23 |
| Three-year unit growth | 8.2% | 14 of 24 |
| Closure rate, 2025 | 1.0% | 17 of 23, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | held | held |
Source
Wisconsin Department of Financial Institutions franchise filing 640454, effective 3/26/2026, expires 3/26/2027. Extracted 2026-09-03 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 1 field held for review. How this works.