Highlights
- Every week, 9.0% of gross sales goes to the franchisor before rent, food or labor: royalty 6.00% of Gross Sales, advertising 3.00% of Gross Sales.p.20
- Opening one unit is estimated at $331,600 to $776,950, including a $45,000 initial fee.p.27
- European Wax Center discloses unit performance in Item 19: Average Gross Sales of $902,437.p.75
- The system went from 944 outlets at the start of 2023 to 1,047 at the end of 2025, a net gain of 103.p.76
- In 2025, closures of all kinds equalled 3.0% of the outlets open at the start of the year.
Tools, from this filing's numbers
What European Wax Center takes off the top
Royalty 6.00% of Gross Sales plus advertising 3.00% of Gross Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $902,437 a year.p.75
Cash you would need to open
The filing's Item 7 range, $331,600 to $776,950, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.82
Total outlets, 2022 to 2025
Compare European Wax Center with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $45,000 | p.18 |
| Royalty | 6.00% of Gross Sales | p.20 |
| Advertising fund | 3.00% of Gross Sales | p.20 |
| Technology fee | $310.00 | p.20 |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Franchise Fee | $36,000 | $45,000 | p.26 |
| Start-up Package | $18,000 | $21,000 | p.26 |
| IT Platform Set-up Fee | $0 | $350 | p.26 |
| Start-up Marketing Package | $3,500 | $6,000 | p.26 |
| Real Estate/Rent | $6,700 | $10,000 | p.26 |
| Utility Deposits | $0 | $500 | p.26 |
| Leasehold Improvements | $147,000 | $386,000 | p.26 |
| Architectural and Engineering Fees | $6,000 | $18,000 | p.26 |
| Furniture, Fixtures & Equipment | $18,000 | $74,000 | p.26 |
| POS System; Other Computer, Telephone, and Surveillance Camera Systems; Network Security; and Installation | $11,000 | $41,000 | p.27 |
| Additional Equipment and Supplies | $5,000 | $10,000 | p.27 |
| Insurance | $5,000 | $10,000 | p.27 |
| Office Supplies | $400 | $600 | p.27 |
| Training Expenses | $5,000 | $7,500 | p.27 |
| Signage and Digital Displays | $6,000 | $23,000 | p.27 |
| Licenses & Permits | $1,000 | $2,000 | p.27 |
| Legal & Accounting | $6,000 | $12,000 | p.27 |
| Additional Funds (3 months) | $45,000 | $75,000 | p.27 |
| Grand Opening Advertising | $12,000 | $35,000 | p.35 |
| Total | $331,600 | $776,950 | p.27 |
Revenue (Item 19)
European Wax Center reports Average Gross Sales of $902,437 across 1028 outlets.p.75 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 938 | 1,038 | 100 | p.76 |
| company owned | 2023 | 6 | 6 | 0 | p.76 |
| total | 2023 | 944 | 1,044 | 100 | p.76 |
| franchised | 2024 | 1,038 | 1,062 | 24 | p.76 |
| company owned | 2024 | 6 | 5 | -1 | p.76 |
| total | 2024 | 1,044 | 1,067 | 23 | p.76 |
| franchised | 2025 | 1,062 | 1,042 | -20 | p.76 |
| company owned | 2025 | 5 | 5 | 0 | p.76 |
| total | 2025 | 1,067 | 1,047 | -20 | p.76 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 938 | 107 | 0 | 0 | 0 | 7 | 1,038 | p.82 |
| 2024 | 1,038 | 43 | 0 | 0 | 0 | 20 | 1,062 | p.82 |
| 2025 | 1,062 | 12 | 0 | 0 | 0 | 32 | 1,042 | p.82 |
Arithmetic checks flagged: Item 20 Table 3 does not foot for 2024: start + opened - closures = 1,061, filing states 1062. The figures shown are as filed.
Litigation (Item 3)
Item 3 has not been read for this filing yet, or the two readers disagreed and it is held for review.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $331,600 | 22 of 51 |
| Royalty plus ad fund | 9.0% | 19 of 43 |
| Three-year unit growth | 10.9% | 22 of 54 |
| Closure rate, 2025 | 3.0% | 21 of 51, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | held | held |
Source
Wisconsin Department of Financial Institutions franchise filing 641625, effective 5/5/2026, expires 5/5/2027. Extracted 2026-09-03 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.