Highlights
- Every week, 5.5% of gross sales goes to the franchisor before rent, food or labor: royalty 5.5% of Net Royalty Sales.p.23
- Opening one unit is estimated at $286,477 to $811,186, including a $25,000 initial fee.p.37
- Marco's Pizza discloses unit performance in Item 19.p.90
- The system went from 1,063 outlets at the start of 2023 to 1,184 at the end of 2025, a net gain of 121.p.93
- In 2025, closures of all kinds equalled 2.5% of the outlets open at the start of the year.
Tools, from this filing's numbers
What Marco's Pizza takes off the top
Royalty 5.5% of Net Royalty Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $878,180 a year.p.91
Cash you would need to open
The filing's Item 7 range, $286,477 to $811,186, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.99
Total outlets, 2022 to 2025
Compare Marco's Pizza with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $25,000 | p.18 |
| Royalty | 5.5% of Net Royalty Sales | p.23 |
| Advertising fund | not stated | |
| Technology fee | $27.96 per Accounting Week | p.27 |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 | p.36 |
| Real Property | $6,000 | $22,000 | p.36 |
| Equipment*, Fixtures | $97,725 | $175,000 | p.36 |
| Point of Sale Computers | $20,000 | $23,000 | p.36 |
| Credit Card Processing | $6,700 | $6,900 | p.36 |
| Leasehold Improvements | $65,000 | $400,000 | p.36 |
| Signage | $3,000 | $15,000 | p.36 |
| Opening Inventory | $7,000 | $11,000 | p.36 |
| Small Supplies | $14,200 | $18,500 | p.36 |
| Deposits, Pre-Paid Expenses | $2,500 | $6,000 | p.36 |
| Digital Delivery Area, Demographics Reports, and electronic files for POS and OLO platform | $500 | $500 | p.36 |
| Business Licenses | $500 | $3,000 | p.36 |
| Insurance | $2,366 | $16,500 | p.36 |
| Training Expenses | $1,250 | $9,350 | p.36 |
| Miscellaneous Expenses | $500 | $5,000 | p.36 |
| Architectural and Engineering | $8,000 | $15,000 | p.36 |
| Technology Fee | $336 | $336 | p.36 |
| Brand Launch Program | $15,500 | $25,500 | p.37 |
| Store Technology Infrastructure System | $800 | $2,400 | p.37 |
| Menu Boards | $600 | $1,200 | p.37 |
| Additional Funds (3 months) | $9,000 | $30,000 | p.37 |
| Total | $286,477 | $811,186 | p.37 |
Revenue (Item 19)
Marco's Pizza reports a financial performance figure of $878,180 across 997 outlets.p.91 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,018 | 1,071 | 53 | p.93 |
| company owned | 2023 | 45 | 43 | -2 | p.93 |
| total | 2023 | 1,063 | 1,114 | 51 | p.93 |
| franchised | 2024 | 1,071 | 1,114 | 43 | p.93 |
| company owned | 2024 | 43 | 45 | 2 | p.93 |
| total | 2024 | 1,114 | 1,159 | 45 | p.93 |
| franchised | 2025 | 1,114 | 1,139 | 25 | p.93 |
| company owned | 2025 | 45 | 45 | 0 | p.93 |
| total | 2025 | 1,159 | 1,184 | 25 | p.93 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,018 | 85 | 21 | 0 | 4 | 7 | 1,071 | p.99 |
| 2024 | 1,071 | 68 | 6 | 0 | 0 | 19 | 1,114 | p.99 |
| 2025 | 1,114 | 53 | 9 | 5 | 0 | 14 | 1,139 | p.99 |
Litigation (Item 3)
3 actions filed by the franchisor against franchisees in the last fiscal year.p.16 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $286,477 | 25 of 67 |
| Royalty plus ad fund | 5.5% | 7 of 54 |
| Three-year unit growth | 11.4% | 24 of 68 |
| Closure rate, 2025 | 2.5% | 34 of 64, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | held | held |
Source
Wisconsin Department of Financial Institutions franchise filing 641220, effective 4/23/2026, expires 4/23/2027. Extracted 2026-09-05 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 5 fields held for review. How this works.