Highlights
- Every week, 8.0% of gross sales goes to the franchisor before rent, food or labor: royalty 6% of Gross Sales, advertising 2% of Gross Sales.p.27
- Opening one unit is estimated at $695,870 to $1,046,506, including a $45,000 initial fee.p.32
- Massage Envy discloses unit performance in Item 19: Average Gross Sales of $1,210,966.p.66
- The system went from 1,083 outlets at the start of 2023 to 993 at the end of 2025, a net loss of 90.p.71
- In 2025, closures of all kinds equalled 1.9% of the outlets open at the start of the year.
Tools, from this filing's numbers
What Massage Envy takes off the top
Royalty 6% of Gross Sales plus advertising 2% of Gross Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $1,210,966 a year.p.67
Cash you would need to open
The filing's Item 7 range, $695,870 to $1,046,506, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.80
Total outlets, 2022 to 2025
Compare Massage Envy with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $45,000 | p.26 |
| Royalty | 6% of Gross Sales | p.27 |
| Advertising fund | 2% of Gross Sales | p.27 |
| Technology fee | approximately $705 per month | p.27 |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $28,000 | $45,000 | p.32 |
| Initial Opening Package | $32,100 | $74,600 | p.32 |
| Computer System | $57,600 | $82,000 | p.32 |
| Security Deposits | $5,000 | $31,156 | p.32 |
| Three Months' Lease Rent | $11,520 | $36,000 | p.32 |
| Leasehold Improvements | $405,000 | $551,000 | p.32 |
| Exterior Signage (excludes interior signage that is part of the building materials included in Leasehold Improvements) | $5,800 | $17,000 | p.32 |
| Business Licenses and Permits | $350 | $19,000 | p.32 |
| Professional Fees | $15,000 | $30,000 | p.32 |
| Grand Opening Advertising Program | $15,000 | $15,000 | p.32 |
| Insurance | $2,500 | $8,750 | p.32 |
| Initial Training | $1,000 | $7,000 | p.32 |
| Additional Funds – 3 months | $117,000 | $130,000 | p.32 |
| Total | $695,870 | $1,046,506 | p.32 |
Revenue (Item 19)
Massage Envy reports Average Gross Sales of $1,210,966 across 989 outlets for Fiscal Year 2025.p.67 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,083 | 1,053 | -30 | p.71 |
| company owned | 2023 | 0 | 0 | 0 | p.71 |
| total | 2023 | 1,083 | 1,053 | -30 | p.71 |
| franchised | 2024 | 1,053 | 1,009 | -44 | p.71 |
| company owned | 2024 | 0 | 0 | 0 | p.71 |
| total | 2024 | 1,053 | 1,009 | -44 | p.71 |
| franchised | 2025 | 1,009 | 993 | -16 | p.71 |
| company owned | 2025 | 0 | 0 | 0 | p.71 |
| total | 2025 | 1,009 | 993 | -16 | p.71 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,083 | 10 | 3 | 1 | 0 | 36 | 1,053 | p.80 |
| 2024 | 1,053 | 1 | 16 | 2 | 0 | 27 | 1,009 | p.80 |
| 2025 | 1,009 | 3 | 4 | 5 | 0 | 10 | 993 | p.80 |
Litigation (Item 3)
Item 3 has not been read for this filing yet, or the two readers disagreed and it is held for review.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $695,870 | 34 of 51 |
| Royalty plus ad fund | 8.0% | 14 of 43 |
| Three-year unit growth | -8.3% | 49 of 54 |
| Closure rate, 2025 | 1.9% | 30 of 51, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | held | held |
Source
Wisconsin Department of Financial Institutions franchise filing 641588, effective 5/3/2026, expires 5/3/2027. Extracted 2026-09-03 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.