Highlights
- Every week, 13.0% of gross sales goes to the franchisor before rent, food or labor: royalty 8% of Gross Sales, advertising Currently, 3% of Gross Sales. May be increased up to 5% of Gross Sales..p.19
- Opening one unit is estimated at $764,577 to $1,104,920, including a $59,950 initial fee.p.24
- Orangetheory discloses unit performance in Item 19: Total Gross Sales of $802,145.p.64
- The system went from 1,302 outlets at the start of 2023 to 1,224 at the end of 2025, a net loss of 78.p.67
- In 2025, closures of all kinds equalled 6.8% of the outlets open at the start of the year.
- Item 3 discloses 0 matters.p.15
Tools, from this filing's numbers
What Orangetheory takes off the top
Royalty 8% of Gross Sales plus advertising Currently, 3% of Gross Sales. May be increased up to 5% of Gross Sales., applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $802,145 a year.p.65
Cash you would need to open
The filing's Item 7 range, $764,577 to $1,104,920, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.73
Total outlets, 2022 to 2025
Compare Orangetheory with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $59,950 | p.16 |
| Royalty | 8% of Gross Sales | p.19 |
| Advertising fund | Currently, 3% of Gross Sales. May be increased up to 5% of Gross Sales. | p.19 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Fee (1) | $59,950 | $59,950 | p.24 |
| 3 months rent + security deposit (2) | $21,492 | $57,312 | p.24 |
| Architect & Design Fees | $10,000 | $24,000 | p.24 |
| Furniture, Fixtures & Equipment | $10,362 | $18,918 | p.24 |
| Construction Management Fees | $0 | $12,500 | p.24 |
| Office & Cleaning supplies | $3,000 | $3,800 | p.24 |
| Leasehold Improvements and Construction Costs (3) | $245,000 | $418,317 | p.24 |
| Fitness Equipment (including installation) and OTbeat System (4) | $119,122 | $163,424 | p.24 |
| Initial Inventory of Orangetheory® Fitness Retail Merchandise (5) | $3,315 | $5,850 | p.24 |
| Interior and Exterior Signage | $17,666 | $28,436 | p.24 |
| Technology System (6) | $46,760 | $62,108 | p.24 |
| Pre-Sale and Grand Opening Advertising (7) | $36,000 | $45,000 | p.24 |
| Initial Training Expenses and Studio/Presales Launch Trainings (8) | $5,000 | $8,850 | p.24 |
| Miscellaneous Opening Costs (9) | $11,671 | $20,216 | p.24 |
| Insurance (10) | $4,000 | $5,000 | p.24 |
| Additional Funds – 3 Months (11) | $171,239 | $171,239 | p.24 |
| Total | $764,577 | $1,104,920 | p.24 |
Revenue (Item 19)
Orangetheory reports Total Gross Sales of $802,145 across 1189 outlets for 12-month period ended February 28, 2026.p.65 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,281 | 1,311 | 30 | p.67 |
| company owned | 2023 | 21 | 22 | 1 | p.67 |
| total | 2023 | 1,302 | 1,333 | 31 | p.67 |
| franchised | 2024 | 1,311 | 1,283 | -28 | p.67 |
| company owned | 2024 | 22 | 15 | -7 | p.67 |
| total | 2024 | 1,333 | 1,298 | -35 | p.67 |
| franchised | 2025 | 1,283 | 1,209 | -74 | p.67 |
| company owned | 2025 | 15 | 15 | 0 | p.67 |
| total | 2025 | 1,298 | 1,224 | -74 | p.67 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,281 | 53 | 0 | 1 | 0 | 22 | 1,311 | p.73 |
| 2024 | 1,311 | 27 | 0 | 8 | 0 | 47 | 1,283 | p.73 |
| 2025 | 1,283 | 13 | 0 | 26 | 0 | 61 | 1,209 | p.73 |
Litigation (Item 3)
0 pending cases described.p.15 1 case brought by franchisees or former franchisees.p.15 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $764,577 | 36 of 51 |
| Royalty plus ad fund | 13.0% | 41 of 43 |
| Three-year unit growth | -6.0% | 48 of 54 |
| Closure rate, 2025 | 6.8% | 10 of 51, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 0 | 14 of 26, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 640671, effective 3/31/2026, expires 3/31/2027. Extracted 2026-09-04 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 1 field held for review. How this works.