Highlights
- Every week, 7.0% of gross sales goes to the franchisor before rent, food or labor: royalty 7% of Gross Revenues.p.35
- Opening one unit is estimated at $5,016,600 to $7,960,300, including a $80,000 initial fee.p.42
- Primrose discloses unit performance in Item 19.p.84
- The system went from 483 outlets at the start of 2023 to 557 at the end of 2025, a net gain of 74.p.97
- In 2025, closures of all kinds equalled 0.8% of the outlets open at the start of the year.
- Item 3 discloses 1 matter.p.28
Tools, from this filing's numbers
What Primrose takes off the top
Royalty 7% of Gross Revenues, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Primrose discloses no unit revenue, so start from a number you believe.
Cash you would need to open
The filing's Item 7 range, $5,016,600 to $7,960,300, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.101
Total outlets, 2022 to 2025
Compare Primrose with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $80,000 | p.29 |
| Royalty | 7% of Gross Revenues | p.35 |
| Advertising fund | not stated | |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Fee | $50,000 | $80,000 | p.42 |
| Real Estate Fee | $25,000 | $70,000 | p.42 |
| Development Costs | $4,254,600 | $6,202,500 | p.42 |
| Security Deposit and Rent Guarantee Fee | $0 | $250,000 | p.42 |
| Utility Security Deposits | $10,000 | $30,000 | p.42 |
| School Equipment and Supplies | $313,000 | $383,000 | p.42 |
| Insurance | $5,000 | $20,000 | p.42 |
| Initial Training Fee | $35,000 | $35,000 | p.42 |
| Marketing, Advertising and Grand Opening | $75,000 | $105,000 | p.42 |
| Vehicle Lease | $0 | $2,800 | p.42 |
| Licenses | $4,000 | $7,000 | p.42 |
| Miscellaneous | $10,000 | $45,000 | p.42 |
| Financing Cost | $55,000 | $310,000 | p.42 |
| Additional Funds – 3 months | $180,000 | $420,000 | p.42 |
| Total | $5,016,600 | $7,960,300 | p.42 |
Revenue (Item 19)
Primrose reports Average Annual Gross Revenue for Calendar Year 2025.p.84 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 483 | 505 | 22 | p.97 |
| company owned | 2023 | 0 | 0 | 0 | p.97 |
| total | 2023 | 483 | 505 | 22 | p.97 |
| franchised | 2024 | 505 | 525 | 20 | p.97 |
| company owned | 2024 | 0 | 0 | 0 | p.97 |
| total | 2024 | 505 | 525 | 20 | p.97 |
| franchised | 2025 | 525 | 557 | 32 | p.97 |
| company owned | 2025 | 0 | 0 | 0 | p.97 |
| total | 2025 | 525 | 557 | 32 | p.97 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 483 | 23 | 0 | 0 | 0 | 1 | 505 | p.101 |
| 2024 | 505 | 21 | 0 | 0 | 0 | 1 | 525 | p.101 |
| 2025 | 525 | 36 | 1 | 1 | 0 | 2 | 557 | p.101 |
Litigation (Item 3)
1 pending case described.p.28 0 cases brought by franchisees or former franchisees.p.28 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $5,016,600 | 71 of 74 |
| Royalty plus ad fund | 7.0% | 19 of 59 |
| Three-year unit growth | 15.3% | 20 of 75 |
| Closure rate, 2025 | 0.8% | 61 of 71, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 1 | 34 of 68, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 641260, effective 4/24/2026, expires 4/24/2027. Extracted 2026-09-06 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.