Highlights
- Every week, 13.0% of gross sales goes to the franchisor before rent, food or labor: royalty Currently ranges from 3% to 10% of Your monthly Gross Volume with a 10% cap, advertising 3% of Your monthly Gross Volume.p.17
- Opening one unit is estimated at $263,305 to $385,570, including a $100,000 initial fee.p.31
- Servpro makes no financial performance representation: the filing gives no unit revenue, cost or profit figures, and no one selling the franchise may quote any.p.72
- The system went from 2,114 outlets at the start of 2023 to 2,354 at the end of 2025, a net gain of 240.p.73
- In 2025, closures of all kinds equalled 0.5% of the outlets open at the start of the year.
- Item 3 discloses 1 matter.p.16
Tools, from this filing's numbers
What Servpro takes off the top
Royalty Currently ranges from 3% to 10% of Your monthly Gross Volume with a 10% cap plus advertising 3% of Your monthly Gross Volume, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Servpro discloses no unit revenue, so start from a number you believe.
Cash you would need to open
The filing's Item 7 range, $263,305 to $385,570, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.82
Total outlets, 2022 to 2025
Compare Servpro with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $100,000 | p.16 |
| Royalty | Currently ranges from 3% to 10% of Your monthly Gross Volume with a 10% cap | p.17 |
| Advertising fund | 3% of Your monthly Gross Volume | p.18 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Equipment and Products Package | $112,000 | $112,000 | p.30 |
| Advertising and Promotional | $270 | $1,600 | p.30 |
| Vehicle | $5,000 | $69,900 | p.30 |
| Legal and Professional Fees, Accounting Services, On-Line Tax Table Service, QuickBooks® Online Training and WRT Training and Certification | $1,700 | $2,200 | p.30 |
| Deposits, Permits and Licenses | $750 | $2,750 | p.30 |
| Supplies | $4,100 | $9,100 | p.30 |
| Training, Travel, Lodging and Food | $600 | $2,000 | p.30 |
| Insurance | $5,010 | $25,300 | p.30 |
| Contents Digital Inventory Software | $125 | $270 | p.31 |
| Additional Funds - 3 months | $32,250 | $50,000 | p.31 |
| Real Estate | $0 | $6,000 | p.31 |
| Xactimate® and/or other third party estimating and pricing software and training | $1,500 | $4,500 | p.31 |
| Total | $263,305 | $385,570 | p.31 |
Revenue (Item 19)
Servpro makes no financial performance representation in this filing. The franchisor publishes no unit sales, costs or profits in the document, and no one selling you the franchise may quote numbers outside it.p.72
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 2,114 | 2,202 | 88 | p.73 |
| company owned | 2023 | 0 | 0 | 0 | p.73 |
| total | 2023 | 2,114 | 2,202 | 88 | p.73 |
| franchised | 2024 | 2,202 | 2,286 | 84 | p.73 |
| company owned | 2024 | 0 | 0 | 0 | p.73 |
| total | 2024 | 2,202 | 2,286 | 84 | p.73 |
| franchised | 2025 | 2,286 | 2,354 | 68 | p.73 |
| company owned | 2025 | 0 | 0 | 0 | p.73 |
| total | 2025 | 2,286 | 2,354 | 68 | p.73 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 2,114 | 98 | 8 | 3 | 0 | 0 | 2,202 | p.82 |
| 2024 | 2,202 | 94 | 8 | 2 | 0 | 0 | 2,286 | p.82 |
| 2025 | 2,286 | 79 | 10 | 1 | 0 | 0 | 2,354 | p.82 |
Arithmetic checks flagged: item7: low lines sum to 163305, total says 263305; item7: high lines sum to 285620, total says 385570; Item 20 Table 3 does not foot for 2023: start + opened - closures = 2,201, filing states 2202. The figures shown are as filed.
Litigation (Item 3)
1 pending case described.p.16 0 cases brought by franchisees or former franchisees.p.16 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $263,305 | 17 of 51 |
| Royalty plus ad fund | 13.0% | 42 of 43 |
| Three-year unit growth | 11.4% | 20 of 54 |
| Closure rate, 2025 | 0.5% | 46 of 51, 1 = most |
| Discloses unit revenue | no | |
| Litigation disclosed | 1 | 6 of 26, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 641001, effective 4/15/2026, expires 4/15/2027. Extracted 2026-09-04 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.