Highlights
- Every week, 9.0% of gross sales goes to the franchisor before rent, food or labor: royalty 6% of Gross Sales, advertising 3% of monthly Gross Sales.p.19
- Opening one unit is estimated at $329,850 to $683,215, including a $30,000 initial fee.p.24
- Smoothie King discloses unit performance in Item 19: average annual Unit Net Sales of $662,015.p.61
- The system went from 1,103 outlets at the start of 2023 to 1,242 at the end of 2025, a net gain of 139.p.70
- In 2025, closures of all kinds equalled 2.6% of the outlets open at the start of the year.
- Item 3 discloses 0 matters.p.15
Tools, from this filing's numbers
What Smoothie King takes off the top
Royalty 6% of Gross Sales plus advertising 3% of monthly Gross Sales, applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $662,015 a year.p.63
Cash you would need to open
The filing's Item 7 range, $329,850 to $683,215, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.74
Total outlets, 2022 to 2025
Compare Smoothie King with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $30,000 | p.16 |
| Royalty | 6% of Gross Sales | p.19 |
| Advertising fund | 3% of monthly Gross Sales | p.19 |
| Technology fee | Currently $200 per month, to a maximum fee of $1,000 per month | p.21 |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Travel and Training Expenses | $0 | $6,000 | p.24 |
| Start-Up Supplies, Smallwares & Inventory | $27,250 | $27,750 | p.24 |
| Furniture, Fixtures & Equipment, Millwork and Graphics | $85,000 | $159,000 | p.24 |
| Architectural & Engineering Professional Services | $3,500 | $17,000 | p.24 |
| Legal, Accounting & Organizational Costs | $500 | $4,000 | p.24 |
| Signage | $5,000 | $14,000 | p.24 |
| Additional Funds—3 Months | $5,000 | $25,000 | p.24 |
| Other Prepaid Expenses | $1,000 | $2,500 | p.24 |
| Leasehold Improvements | $145,000 | $300,000 | p.24 |
| Three Months' Rental & Deposit | $5,000 | $25,000 | p.24 |
| Drive-Thru | $0 | $33,750 | p.24 |
| Miscellaneous Costs | $1,000 | $5,000 | p.24 |
| Insurance (First Year's Premium) | $2,500 | $7,500 | p.24 |
| Initial Franchise Fee | $25,000 | $30,000 | p.24 |
| Technology Systems | $9,100 | $12,215 | p.24 |
| Grand Opening Marketing | $15,000 | held | p.24 |
| Total | $329,850 | $683,215 | p.24 |
Revenue (Item 19)
Smoothie King reports average annual Unit Net Sales of $662,015 across 1087 outlets for December 31, 2024 to December 29, 2025.p.63 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,048 | 1,093 | 45 | p.70 |
| company owned | 2023 | 55 | 59 | 4 | p.70 |
| total | 2023 | 1,103 | 1,152 | 49 | p.70 |
| franchised | 2024 | 1,093 | 1,149 | 56 | p.70 |
| company owned | 2024 | 59 | 52 | -7 | p.70 |
| total | 2024 | 1,152 | 1,201 | 49 | p.70 |
| franchised | 2025 | 1,149 | 1,200 | 51 | p.70 |
| company owned | 2025 | 52 | 42 | -10 | p.70 |
| total | 2025 | 1,201 | 1,242 | 41 | p.70 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,048 | 80 | 4 | 0 | 4 | 27 | 1,093 | p.74 |
| 2024 | 1,093 | 85 | 6 | 0 | 1 | 24 | 1,149 | p.74 |
| 2025 | 1,149 | 81 | 0 | 0 | 0 | 30 | 1,200 | p.74 |
Arithmetic checks flagged: item7: high lines sum to 668715, total says 683215; Item 20 Table 3 does not foot for 2024: start + opened - closures = 1,147, filing states 1149. The figures shown are as filed.
Litigation (Item 3)
0 pending cases described.p.15 0 cases brought by franchisees or former franchisees.p.15 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $329,850 | 33 of 74 |
| Royalty plus ad fund | 9.0% | 27 of 59 |
| Three-year unit growth | 12.6% | 24 of 75 |
| Closure rate, 2025 | 2.6% | 36 of 71, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 0 | 49 of 68, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 640867, effective 4/8/2026, expires 4/8/2027. Extracted 2026-09-04 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. How this works.