Highlights
- Opening one unit is estimated at $5,043,737 to $7,141,542, including a None initial fee.p.41
- Super 8 discloses unit performance in Item 19.p.77
- The system went from 1,468 outlets at the start of 2023 to 1,344 at the end of 2025, a net loss of 124.p.79
- In 2025, closures of all kinds equalled 4.4% of the outlets open at the start of the year.
- Item 3 discloses 10 matters.p.19
Tools, from this filing's numbers
Cash you would need to open
The filing's Item 7 range, $5,043,737 to $7,141,542, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52 (set to $15,000 a week here), a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.86
Total outlets, 2022 to 2025
Compare Super 8 with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | None | |
| Royalty | not stated | |
| Advertising fund | 3% of GRR | p.27 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $25,000 | $25,000 | p.39 |
| Photos | $2,450 | $5,825 | p.39 |
| Training Tuition | $5,100 | $6,600 | p.39 |
| Training Expenses | $3,200 | $5,500 | p.39 |
| Market Study | $5,000 | $15,000 | p.39 |
| Real Estate and Site Preparation | None | None | p.39 |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $153,725 | $308,570 | p.40 |
| Facility Construction | $3,954,650 | $5,381,145 | p.40 |
| Construction Contingency | $197,733 | $269,057 | p.40 |
| Technology Systems | $46,836 | $48,836 | p.40 |
| Property Management Set-Up and Installation | $6,000 | $22,100 | p.40 |
| Furniture, Fixtures and Equipment | $215,988 | $323,876 | p.40 |
| Signage | $20,000 | $80,000 | p.40 |
| Opening Inventory | $181,230 | $210,479 | p.40 |
| Insurance | $17,500 | $70,000 | p.40 |
| Grand Opening Advertising | $3,000 | $14,500 | p.40 |
| Pre-Opening Wages | $83,293 | $148,888 | p.40 |
| Miscellaneous Non–Tangible Asset Costs | $19,196 | $37,035 | p.40 |
| Additional Funds for 3 Month Initial Period | $103,836 | $169,131 | p.41 |
| Total | $5,043,737 | $7,141,542 | p.41 |
Revenue (Item 19)
Super 8 reports a financial performance figure of $80 across 579 outlets for January 1, 2025 through December 31, 2025.p.77 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 1,468 | 1,419 | -49 | p.79 |
| company owned | 2023 | 0 | 0 | 0 | p.79 |
| total | 2023 | 1,468 | 1,419 | -49 | p.79 |
| franchised | 2024 | 1,419 | 1,375 | -44 | p.79 |
| company owned | 2024 | 0 | 0 | 0 | p.79 |
| total | 2024 | 1,419 | 1,375 | -44 | p.79 |
| franchised | 2025 | 1,375 | 1,344 | -31 | p.79 |
| company owned | 2025 | 0 | 0 | 0 | p.79 |
| total | 2025 | 1,375 | 1,344 | -31 | p.79 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 1,468 | 23 | 2 | 0 | 0 | 70 | 1,419 | p.86 |
| 2024 | 1,419 | 19 | 1 | 0 | 0 | 62 | 1,375 | p.86 |
| 2025 | 1,375 | 29 | 2 | 0 | 0 | 58 | 1,344 | p.86 |
Litigation (Item 3)
10 pending cases described.p.19 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $5,043,737 | 59 of 61 |
| Royalty plus ad fund | held | held |
| Three-year unit growth | -8.4% | 55 of 61 |
| Closure rate, 2025 | 4.4% | 18 of 58, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 10 | 4 of 55, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 640628, effective 3/31/2026, expires 3/31/2027. Extracted 2026-09-04 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 6 fields held for review. How this works.