Highlights
- Every week, 8.0% of gross sales goes to the franchisor before rent, food or labor: royalty 5-6% of Gross Sales except for "roll-in" sales. In addition, minimum license fees apply., advertising 2% of Gross Sales, except for "roll-in" sales..p.28
- The Grounds Guys discloses unit performance in Item 19: Average Annual Gross Sales of $820,392.p.80
- The system went from 211 outlets at the start of 2023 to 219 at the end of 2025, a net gain of 8.p.83
- In 2025, closures of all kinds equalled 9.6% of the outlets open at the start of the year.
- Item 3 discloses 1 matter.p.21
Tools, from this filing's numbers
What The Grounds Guys takes off the top
Royalty 5-6% of Gross Sales except for "roll-in" sales. In addition, minimum license fees apply. plus advertising 2% of Gross Sales, except for "roll-in" sales., applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $820,392 a year.p.81
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.88
Total outlets, 2022 to 2025
Compare The Grounds Guys with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $43,750 | p.25 |
| Royalty | 5-6% of Gross Sales except for "roll-in" sales. In addition, minimum license fees apply. | p.28 |
| Advertising fund | 2% of Gross Sales, except for "roll-in" sales. | p.28 |
| Technology fee | $654.45 per month plus $9.97 per month for each additional GGPro user and $4.98 for each additional Greenius user. | p.29 |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Revenue (Item 19)
The Grounds Guys reports Average Annual Gross Sales of $820,392 across 105 outlets for calendar year 2025.p.81 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 211 | 226 | 15 | p.83 |
| company owned | 2023 | 0 | 0 | 0 | p.83 |
| total | 2023 | 211 | 226 | 15 | p.83 |
| franchised | 2024 | 226 | 229 | 3 | p.83 |
| company owned | 2024 | 0 | 0 | 0 | p.83 |
| total | 2024 | 226 | 229 | 3 | p.83 |
| franchised | 2025 | 229 | 219 | -10 | p.83 |
| company owned | 2025 | 0 | 0 | 0 | p.83 |
| total | 2025 | 229 | 219 | -10 | p.83 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2024 | 226 | 31 | 21 | 3 | 0 | 4 | 229 | p.88 |
| 2025 | 229 | 12 | 19 | 1 | 0 | 2 | 219 | p.88 |
Litigation (Item 3)
1 pending case described.p.21 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | held | held |
| Royalty plus ad fund | 8.0% | 13 of 43 |
| Three-year unit growth | 3.8% | 35 of 54 |
| Closure rate, 2025 | 9.6% | 6 of 51, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 1 | 7 of 26, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 640755, effective 4/2/2026, expires 4/2/2027. Extracted 2026-09-04 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.