Highlights
- Every week, 10.0% of gross sales goes to the franchisor before rent, food or labor: royalty Greater of 7% of Gross Sales or $700 per month, advertising Up to 3% of Gross Sales (currently 2% of Gross Sales).p.20
- Opening one unit is estimated at $245,250 to $543,000, including a $39,900 initial fee.p.25
- The Joint discloses unit performance in Item 19.p.52
- The system went from 838 outlets at the start of 2023 to 960 at the end of 2025, a net gain of 122.p.57
- In 2025, closures of all kinds equalled 3.2% of the outlets open at the start of the year.
- Item 3 discloses 2 matters.p.17
Tools, from this filing's numbers
What The Joint takes off the top
Royalty Greater of 7% of Gross Sales or $700 per month plus advertising Up to 3% of Gross Sales (currently 2% of Gross Sales), applied to your own sales estimate. The rates are the filing's; the sales are yours.
Preset to the filing's Item 19 figure, $563,514 a year.p.53
Cash you would need to open
The filing's Item 7 range, $245,250 to $543,000, is an estimate for one unit including only its first months. Slide between the low and high cases and add the months of runway you want beyond that.
Monthly operating cash is taken as one-twelfth of your weekly-sales figure above times 52, a placeholder for rent, labor and food until you have your own budget.
Where the units went in 2025
Every outlet that opened, and every one that left, drawn from Item 20 Table 3 to scale.p.64
Total outlets, 2022 to 2025
Compare The Joint with another brand
Side by side, every figure cited.
Fees (Items 5 and 6)
| Initial franchise fee, standard | $39,900 | p.19 |
| Royalty | Greater of 7% of Gross Sales or $700 per month | p.20 |
| Advertising fund | Up to 3% of Gross Sales (currently 2% of Gross Sales) | p.20 |
| Technology fee | held for review |
The filing lists every recurring and conditional fee in Item 6. The report carries all of them.
Estimated initial investment (Item 7)
| Expenditure | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $19,950 | $39,900 | p.24 |
| Training Expenses | $3,500 | $5,000 | p.24 |
| Lease & Utility Deposits | $3,700 | $5,800 | p.24 |
| Rent (3 Months) | $9,000 | $27,000 | p.24 |
| Clinic Design Fee | $1,000 | $1,000 | p.24 |
| Architect Fee | $8,500 | $20,000 | p.24 |
| Construction | $63,600 | $225,000 | p.24 |
| Signage | $6,000 | $12,000 | p.24 |
| Technology Systems | $6,000 | $11,000 | p.24 |
| Chiropractic & Other Professional Equipment | $7,000 | $22,500 | p.24 |
| Office Furniture & Equipment | $15,000 | $25,000 | p.25 |
| Uniforms & Office Supplies | $1,500 | $3,000 | p.25 |
| Business Licenses/Permits | $300 | $3,000 | p.25 |
| Chiropractor Credentialing | $200 | $300 | p.25 |
| Professional Fees | $3,000 | $8,200 | p.25 |
| Grand Opening Advertising | $20,000 | $25,000 | p.25 |
| Insurance Premiums | $2,000 | $4,300 | p.25 |
| Additional Funds (3 months) | $75,000 | $105,000 | p.25 |
| Total | $245,250 | $543,000 | p.25 |
Revenue (Item 19)
The Joint reports a financial performance figure of $563,514 across 799 outlets for January 1, 2025 through December 31, 2025.p.53 What the figure measures, which units were excluded and what it leaves out are in the report.
Units (Item 20)
| Type | Year | Start | End | Net | |
|---|---|---|---|---|---|
| franchised | 2023 | 712 | 800 | 88 | p.57 |
| company owned | 2023 | 126 | 135 | 9 | p.57 |
| total | 2023 | 838 | 935 | 97 | p.57 |
| franchised | 2024 | 800 | 842 | 45 | p.57 |
| company owned | 2024 | 135 | 125 | -10 | p.57 |
| total | 2024 | 935 | 967 | 32 | p.57 |
| franchised | 2025 | 842 | 885 | 40 | p.57 |
| company owned | 2025 | 125 | 75 | -50 | p.57 |
| total | 2025 | 967 | 960 | -7 | p.57 |
Openings and closures, system totals (Table 3)
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | |
|---|---|---|---|---|---|---|---|---|
| 2023 | 712 | 104 | 0 | 1 | 3 | 12 | 800 | p.64 |
| 2024 | 800 | 60 | 0 | 0 | 0 | 18 | 842 | p.64 |
| 2025 | 842 | 70 | 16 | 0 | 0 | 11 | 885 | p.64 |
Arithmetic checks flagged: item20 table1 franchised 2025: net change does not reconcile; item20 table1 franchised 2024: net change does not reconcile. The figures shown are as filed.
Litigation (Item 3)
2 pending cases described.p.17 1 case brought by franchisees or former franchisees.p.17 Counts are of distinct matters as the filing describes them; the report carries each one in plain words.
Scorecard
Rank among the brands on this site that report the figure, on each list's own direction. No blended grade. How the lists work.
| Cost to open | $245,250 | 14 of 51 |
| Royalty plus ad fund | 10.0% | 30 of 43 |
| Three-year unit growth | 14.6% | 17 of 54 |
| Closure rate, 2025 | 3.2% | 19 of 51, 1 = most |
| Discloses unit revenue | yes | |
| Litigation disclosed | 2 | 3 of 26, 1 = most |
Source
Wisconsin Department of Financial Institutions franchise filing 642016, effective 6/26/2026, expires 6/26/2027. Extracted 2026-09-03 by two independent readers; only figures both agreed on, whose quoted words appear on the cited page, are shown. 3 fields held for review. How this works.